Sales Activation Tools

GENERAL LOOK

Sale and marketing play a major and pivotal role in framing and forming the institutional identity. Whatsoever was the importance of the products you are selling and marketing, the organization should set a stimulating sale process from time to time according to the movement of the product in the market and the competitive environment and its position in the market.

PARTICIPANTS

Marketing managers.

Sales managers.

Private markets managers.

Heads of the sale departments.

People responsible of developing products.

GOALS

Introduction to the advanced sale techniques.
Support the expertise in setting the effective sale plans.
Maximum benefit from the promotion mix in stimulating the sales.
Developing skills in stimulating sales in the time of popularity and recession.

CONTENT

The first theme: Effective sale designing.

Set the primary plan for sales.
Analyze the competition for developing a bigger sale portion.
Predict the future needs of the client.
Develop the clients' list while maintaining the main customers.

The second theme: Successful sale management.

The distribution channels and the modality of stimulating sales in each one of it.
The integration of sale and marketing activities to achieve an effective way for stimulating the sales.
The importance of the permanent availability of products and its relation in motivating the sales.
The sale contracts and its role in developing the sales.
The basis of evaluating sale activity.

The third theme: Sale intelligence philosophy.

Sell the products' benefits as a tool for activating the sales' performance.
The attractive display ways of the products and its effect in stimulating the sales.
The importance of spreading the products and its effect on activating the sales' performance.

The fourth theme: Sale stimulation tools.

Set strategies of sale for the organization clients.
The role of personal selling in stimulating the sales.
The role of promotion mix in motivating the sales.
The modality of stimulating sales in the time of popularity and recession.
Study the behavior and motives of clients.

The fifth theme: Modern selling methods.

Cross selling.
Selling to key account.
Online selling.