General relations and media

The performance and attitude of an organization are considered among the main elements that affect the public opinion and defining the general acceptance of an organization. Moreover, this general acceptance is considered as a main inevitable requisite that enable an organization survive and maintain its activity.

This means that the main objectives of the public relations is creating a mutual understanding between the organization and its internal audience, environment, administrative process, communications and plans based on understanding the nature of trends and public opinion. This applies to organizations that aim at making profits, providing public services so as to maintain the environment or the social environment where it can sustain, grow and produce.

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